Effective SEO and Marketing Strategy for Therapists & Healthcare Clinics
Are you a therapist, counsellor or psychologist struggling with SEO and digital marketing strategy? Are you just branching out into private practice or perhaps trying to grow your clinic, but struggling to be seen online and generate referrals? You are not alone - SEO and marketing strategy is a complex and evolving field, and is something that therapists and psychologists are rarely taught how to do.
At Unlock Psychology Ltd, we provide consultancy and support for therapists and healthcare clinics with SEO and marketing strategy. Based on learning from practice, research and training, we can help with bespoke guidance on how SEO works, how to setup and implement an effective marketing strategy, and how to be seen by clients online. Reach out today for a free consultation.
SEO & Marketing Strategy Services We Provide
We can support therapists and healthcare clinic owners with a range of marketing strategy development, including:
How to understand and utilise SEO for therapy clinics and assessment services
Content marketing including blog writing and social media strategy
Marketing strategy development for healthcare and therapists
How to use social media as a therapist or healthcare provider
SEO training
Guidance on using tech and tools to generate and utilise relevant keywords
How to show up on Google
Generating referrals for your clinic through digital marketing
Who Our SEO & Marketing Strategy Services Are For
With direct experience and training in identifying, producing and monitoring marketing strategy in healthcare, we can help therapists in private practice and clinic owner positions with ensuring your clinic grows.
Therapists and counsellors in private practice
Clinical, counselling or health psychologists in private practice
Healthcare clinic owners
Independent coaches
Private education providers and training centres
Individuals or clinic owners wanting to grow their business
Our SEO & digital marketing strategy services are for:
What's included in our SEO & digital marketing strategy support
We take an individualised approach to support you and your therapy/healthcare clinic. Whether you know nothing at all about SEO, want a full marketing strategy, or want some specific input into an aspect of your marketing, such as what sort of blogs to write or what keywords to base your pages on, we can tailor our support to you and your needs.
Whether you want a one-off, specific consultation, or on-going or in-depth marketing strategy support, we can provide:
Training and guidance in SEO for therapists, such as what keywords to use and how to structure and write copy for webpages
Guidance around effective blog writing to generate traffic
Broader content marketing strategy and goals to support clinic growth
Overall marketing strategy development for healthcare and guidance using multiple digital channels
Research and evidence for your specific clinical context
Social media strategy and guidance
Format and costs for SEO & marketing strategy for healthcare consultancy
Our SEO for therapists and marketing strategy for healthcare are available online across the UK, or we can meet in-person in Warwickshire if desired. We charge £150 per hour on a project-by-project basis. We will give you a tailored and transparent quote for any desired support. Email support is provided throughout our work together.
Process for SEO & marketing strategy consultancy
We will initially have a 20-minute free consultation to discuss your context, needs and aims. This will help us to produce a specific proposal and quote, which will include what we will help you with, when and what outcomes will be measured. Following acceptance of the quote, the work will typically include aspects of us researching frameworks, keywords and empirical literature, meetings with you to provide guidance on marketing strategy development and implementation, and advising you as requested. The process varies depending on your needs, ensuring we are focused, hands-on and supportive at all times with your SEO and marketing strategy needs.
FAQS
Frequently Asked Questions
Dr. Alastair Pipkin
Lead Clinical Psychologist
DClinPsy, HCPC Registered, AFHEA, Dip. Strategic Management and Leadersip
Dr. Pipkin is a registered clinical psychologist, fully accredited cognitive behavioural therapist with the BABCP, an associate fellow of the Higher Education Academy, and a registered specialist in the field of gender dysphoria with the UK Equalities Office.
He is an experienced diagnostic assessor of autism, ADHD, gender dysphoria and the range of mental health difficulties. He is also an experienced academic, published researcher and experienced consultant and supervisor for students up to doctorate level.
He leads Unlock Psychology Ltd, overseeing the clinical, academic and research services provided. Dr. Pipkin provides diagnostic assessments, academic and research services.
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"I went to Dr. Pipkin for a gender dysphoria diagnosis and was definitely a bit worried beforehand but he was always respectful, and I felt that he understood what I wanted and why. I never felt like he was trying to push me towards or away from a particular answer to any question and I never felt uncomfortable about the questions he asked."
"I really enjoyed today, Alastair is a great lecturer who kept me awake and engaged all day! The regular breaks are extremely helpful in maintaining engagement and motivation. There is a good balance of talking and activities and i feel the information provided was extremely clear and structured well."
"I recently had my gender dysphoria assessment with Alastair at Unlock Psychology. The whole process was straightforward, surprisingly fast, completely transparent, and entirely free of the gatekeeping you usually find in transgender healthcare. Alastair is a true professional who treats you with respect, making the environment feel genuinely safe and validating. Instead of making me jump through unnecessary hoops, the evaluation itself was grounded entirely in clear facts and objective reality. If you need a reliable clinical psychologist for gender identity services, I definitely recommend him."
"My existing NHS autism assessment was incomplete due to various factors. It was of great personal importance to me to have this updated and correctly recorded, by a qualified professional. I was pleased to find Unlock Psychology Ltd, who not only have their standards and full assessments recognised by the NHS, but were also willing to work with me to evidence and provide the sections that were previously absent or lacking.
Fair pricing.
Good communication before, during, and after interview, including checking for intention, being clear on needed information, and precision of wording on report.
Positive experience that fulfilled expected purpose."
What Our Clients Say
OVERVIEW
What is Marketing Strategy and SEO for Therapists & Healthcare Clinics?
A marketing strategy for healthcare is an overarching direction of travel that outlines what marketing techniques are used for which audience, in order to achieve specific goals around traffic and financial income. It provides clarity on who the clients are, where you will access them and how. This might include a mixture of content marketing (e.g. blogs), digital marketing (e.g. social media), and SEO (search engine optimisation, or 'showing up on Google').
Marketing strategy and healthcare/therapist clinics arguably feel worlds apart, but having a clear, robust and effective marketing strategy is essential for healthcare. Without it, patients in need won't see you and you won't generate income to sustain your practice. Therapists are seldom trained in or aware of SEO, content marketing or marketing strategies overall, making this a challenging field to navigate in our increasingly digital world.
Marketing strategy for healthcare and SEO for therapists consultancy helps to demystify what you need to show up where your clients are searching. Using experience of generating and implementing marketing strategy in healthcare, the latest science and evidence, and knowledge of SEO and content marketing, our consultancy will help you to develop robust strategies to market your clinic.
Ready to boost your SEO and marketing strategy?
Enquire today for a free consultation about how we can help you develop a robust marketing strategy for healthcare, and boost SEO for therapists. We will be in touch within 48 hours to discuss.